Front-End Syntax
Owner Check
Duplantis Sales University
Sales Command Manual
Private rep training portal. Your job is not to sell the full build on the cold call. Your job is to create the first qualified conversation: a free business systems review.
01 / Company positioning
What Duplantis Does
Duplantis is a business systems company, not just a website company. We find where a business is leaking time, leads, or money, then design and build practical systems to tighten the operation.
Lead systems
Websites, lead capture, WhatsApp follow-up, booking flows, and contact pathways that stop prospects from slipping through cracks.
Customer systems
CRMs, customer databases, pipelines, call notes, and tracking systems that help business owners see what is happening.
Operations systems
Payment/invoice flows, dashboards, admin cleanup, internal workflows, and automation where useful.
Core positioning: We help Jamaican businesses stop losing leads, customers, time, and money through weak systems, messy admin, missed follow-ups, weak websites, and poor customer tracking.
02 / Rep responsibility
Your Role as a Rep
A great rep creates clean opportunities. You are not closing full projects on the cold call. You are starting conversations, qualifying the business, and booking the free business systems review.
Your job
- Start conversations.
- Reach decision makers.
- Identify pain.
- Qualify the business.
- Book a free business systems review.
- Confirm contact details.
- Log clean CRM notes.
- Follow up properly.
Your limits
- Do not quote full project prices.
- Do not promise exact results.
- Do not negotiate contracts.
- Do not close deals.
- Do not invent offers.
- Do not diagnose complex technical builds.
03 / Performance path
Growth Path
Duplantis rewards performance, trust, communication, and clean execution. Growth is real, but it is earned.
1
Trainee Caller
Learning the offer, script, tone, CRM, qualification rules, and standards.
2
Active Sales Rep
Actively calling, booking qualified reviews, improving objection handling, and becoming eligible for larger responsibilities through performance.
3
Setter
Runs deeper discovery calls, gathers stronger business intelligence, and prepares serious opportunities for the closer.
4
Senior Setter / Team Lead
Helps manage reps, audits calls, improves CRM hygiene, supports training, and keeps the pipeline clean.
5
Marketing Manager*
This is not a guaranteed promotion. It opens based on performance, company need, trust, communication skill, sales understanding, offer positioning, content/ads ability, and leadership potential.
04 / Culture
Rules, Culture & Expectations
This is an encouraging team with high standards. We want reps to grow, but standards matter because bad calls, bad notes, and bad promises hurt the whole pipeline.
Values
- Professionalism
- Speed
- Ownership
- Clean communication
- Respect for business owners
- CRM discipline
- Performance over seniority
Rules
- Show up on time.
- Follow the script until trained otherwise.
- Update CRM after every call.
- Do not freestyle promises.
- Do not argue with prospects.
- Do not leave leads undocumented.
Standard
- Ask for help when stuck.
- Bad notes hurt the close.
- The CRM is not optional admin work.
- The CRM is the sales engine.
05 / Front-end and back-end
Sales Syntax Overview
Sales is a sequence. Do not guess your way through calls. Follow the syntax, improve your tone, and keep the CRM clean.
Back-End Syntax
Confirm the appointment
06 / Approved call language
Cold Call Script
Use the script until you are trained otherwise. Your tone should be human, calm, upbeat, and confident. The goal is not to sound like a robot. The goal is to control the call without making the owner feel pressured.
Hi, I’m looking to speak with the owner of [Business Name], is that you?
Perfect, this is [NAME] calling from Duplantis, how’s it going today?
Amazing, now the reason for my call is we work with Jamaican businesses to help them stop losing leads through WhatsApp, weak websites, missed follow-ups, and manual admin routines.
I’m not calling to sell you anything. We’re offering free business system reviews to see where your business might be leaking time, leads, or money. Would it make sense to schedule a quick 10-minute call with one of our specialists?
If yes:
Perfect, I’m just going to ask you a few quick questions so I can see if this review would actually make sense for your business and put some notes on file for the call. Then I’ll get you set up with one of our specialists.
1. Are you the registered business owner of [Business Name]?
If not, ask to be connected to the owner or best decision maker.
2. How do most customers usually reach out right now — WhatsApp, Instagram, phone calls, walk-ins, website, or a mix?
3. When someone messages or calls but does not buy/book right away, how do you normally keep track of them and follow up?
4. Are you currently using any CRM, booking system, spreadsheet, or is most of it handled manually?
5. Do you already have a website or online page where customers can learn more, book, or contact you?
6. If you had to pick one messy or frustrating area in the business right now, would it be customer follow-up, online presence, admin, staff organization, or something else?
Based on what you’ve told me, it sounds like the free business systems review would actually be worth your time. The call is designed to be short and insightful, mainly to look at how your business currently handles leads, customers, follow-ups, website, and admin, then show you where things could be tightened up. It usually takes around 10 to 15 minutes. Would tomorrow or the day after be better for you?
If day chosen:
Perfect. Would morning, afternoon, or evening work better?
Confirm before booking:
- Business name
- Contact name
- Role
- Best WhatsApp number
- Best email if available
- Main thing they want reviewed
- Chosen date/time
Set expectations:
You’re all set. You’ll get a confirmation message with the details. On the call, we’ll quickly go through how your business currently handles leads, customers, follow-up, online presence, and operations. From there, we’ll show you what can be improved.
When an objection comes up:
1. Do not panic.
2. Do not argue.
3. Acknowledge it.
4. Ask one clean clarifying question.
5. Reframe the value of the free review.
6. Return to the booking step.
The next step is always the same: book the free business systems review, or update the CRM correctly if they are not a fit.
Tone notes:
- Enthusiasm without sounding fake.
- Up-tone on name/company.
- Calm confidence.
- Slow down when asking questions.
- Do not sound robotic.
- Do not rush the booking close.
- Smile when speaking. It changes your voice.
- Speak like a professional, not a desperate salesperson.
07 / Lead quality
Qualification Rules
A booked review is only valuable if the lead is real, reachable, and has a reason to care. Clean qualification protects the setter, closer, and company.
Qualified lead criteria
- Real business.
- Owner/decision maker or direct influencer.
- Has operational gap or growth problem.
- Open to improvement.
- Specific discovery time agreed.
- WhatsApp/contact confirmed.
- Notes captured.
Not qualified
- Not connected to decision making.
- No clear business.
- No interest in improvement.
- Refuses basic info.
- Rude or unreachable.
- Will not commit to a time.
- Only wants free consulting.
08 / Scheduling discipline
Booking Rules
Do not leave the call with vague interest. A proper booking has a confirmed person, time, contact method, reason for review, and clean notes.
1
Summarize their issue
Repeat the gap they gave you: follow-up, booking, WhatsApp, website, admin, or staff organization.
2
Position the review
The review is short and insightful. It looks at how the business handles leads, customers, follow-up, website, and admin.
3
Offer two choices
Use “tomorrow or the day after?” then “morning, afternoon, or evening?” Keep the booking simple.
4
Confirm details
Business name, contact name, role, WhatsApp, email if available, main thing they want reviewed, and date/time.
5
Update CRM immediately
Do not wait. Clean notes and status updates are part of the sale.
09 / Whiteboard lesson
Looping
A loop is not arguing. A loop is calmly taking the objection, lowering resistance, rebuilding certainty, and returning to the next step. For Duplantis, the next step is booking the free business systems review.
Sales process loop
Prospect Identified
Do not loop aggressively. If the prospect is clearly not a fit or requests no contact, respect it and update the CRM properly.
Loop framework:
1. Acknowledge
2. Isolate
3. Reframe
4. Lower Commitment
5. Re-Close
Prospect: “Just send me the info.”
Rep:
“Yeah, no problem, I can send that over. Just so I send the right thing though — is your bigger issue usually getting more leads, following up with leads, managing bookings, or keeping admin organized?”
Prospect answers.
Rep:
“Got it. That’s why the quick review usually makes more sense than just sending general info. Every business has different gaps, so the call makes it specific to your setup. It only takes around 10 minutes. Would tomorrow or the day after be better?”
10 / Objection bank
Objection Bank
Objections are not rejection by default. They usually mean the prospect needs clarity, timing, trust, or a lower-commitment next step.
11 / Google Sheets inspired
CRM Operating System
The CRM is the sales engine. Reps call from the correct tab, update dispositions, add notes, and avoid touching tabs outside their lane.
Rule: If it is not in the CRM, it did not happen.
12 / Daily standards
Daily KPI Standards
Volume creates conversations. Conversations create opportunities. Clean notes create closes. Closes create promotions.
CallsTrack total outbound attempts.
ConversationsTrack real decision-maker conversations.
InterestedTrack leads showing clear curiosity or pain.
BookedTrack confirmed discovery reviews.
No-showsTrack missed appointments for follow-up.
Follow-upsTrack callbacks and warm lead recycling.
CRM RateEvery call must be logged properly.
Note QualityNotes must help the closer.
13 / Notes that close
Call Notes Examples
Bad notes create weak closes. Good notes give the setter and closer useful context before the review.
Bad note
“Interested.”
Good note
“Owner uses WhatsApp and Instagram. No CRM. Misses follow-ups when busy. Has website but no booking system. Wants help organizing customer inquiries.”
14 / End-of-day reporting
Rep Daily Report Rules
At the end of each calling day, submit a daily report. This helps management coach you, spot problems, and reward consistent execution.
Numbers
- Total calls
- Conversations
- Booked reviews
- Callbacks scheduled
- No-shows
Quality
- Best conversation
- Biggest objection
- One improvement for tomorrow
Mindset
Your report is not punishment. It is feedback. The reps who track clearly improve faster.
15 / Daily training habit
Daily Sales Training Video
Start each calling day with one focused sales lesson. Watch it before your first block, write down the main adjustment, and carry that into today’s conversations.
16 / Completion check
Training Quiz
Pass the 18-question sales comprehension assessment to generate a manager-verifiable completion code.